4 Ways to Improve Your Website Usability
You have a nice website up and running. You are spending many hours and lot of money on marketing and promotion but the site is still not performing as you expected. Sounds familiar?
No matter how stunning the design of your website is, if it is hard to access the content of your site or the copy is difficult to read your site is as useful as an empty shell. Below are some tips to improve the usability of your website to ensure it delivers as intended.
1. Typography
To ensure your content is actually read by visitors make sure the typography of your content is suitable and easy to read. If you have large blocks of text, it is better to split it in two or more paragraphs and make sure you space out the lines accordingly. Also, make sure the font size of your text is big enough to make reading less effortless. Using headlines and font styling (ex. bold text) is highly recommended to catch visitor’s eye and to make your content more interesting.
2. Navigation
Make it easy for visitors to find what they are looking for. If you have thousands of articles on your site and a certain visitor searches for just a little piece of information, you have to provide a feasible means to enable visitors to do that without hassle. Be it a database driven search or just a glossary or index of articles, providing such a feature will make sure your visitors can use your site with ease.
3. Page Load Times
Ensure that your site loads fast if you do not want to lose visitors. Many internet users will leave a website simply because it doesn’t load within just a few seconds, so make sure the crème de la crème of your website is delivered to the visitors as soon as possible to retain their attention.
4. Broken Links
Last but not least, scan your whole website for any broken links before it goes online. There is nothing more effective in tarnishing your professional image than broken links, so be very careful about that.
